How To Grow Your Social Media Presence

Do you have a business to promote? Increase your social media presence to help your sales expand.

Social media is a staple of everyday life for most Americans today, as well as many other people around the world. It has many useful purposes. For example, social media websites and apps let users connect with loved ones on a daily basis, even when they cannot see their loved ones in person. That has always been useful since social media was first developed, but it became absolutely vital during the recent COVID-19 pandemic. Social media also often allows users to keep up with everything from daily news stories to celebrity gossip. 

Given the popularity of social media, it may come as no surprise that it is also a powerful tool for business owners. It is a way to get fast exposure for brands and products. However, using social media for business purposes is only effective when it is done properly. If you are thinking of growing your business through social media, you must learn the fees involved, as well as the best techniques. The brief overview of social media marketing and advertising below can help you get started.

How is Social Media Marketing Different from Social Media Advertising?

The term “organic reach” refers to expanding your social media presence on your own with little or no investment. Creating your own posts to draw in clients is an example of an organic attempt at social media marketing. Social media advertising is an advanced form of social media marketing. It involves taking a portion of your budget and devoting it to purchasing ads on top social media websites or apps. The purpose of social media advertising is to expand your business at a more rapid rate than organic marketing can accomplish.

Purchasing ads on popular social media websites is likely to help you increase sales quickly. However, exactly how quickly depends on how selective you are regarding the ads themselves and where they are placed. It is best to analyze the demographics you wish to reach before selecting one or more social media platforms on which to advertise. This Pew Research Data from 2021 shows how people of different ages and races  tend to utilize social media.

What Are Some Benefits of Social Media Advertising?

Social media advertising has multiple benefits. For example, you might have brand content you wish to promote, such as videos or blog posts. Advertising on social media can drive more traffic to that content. If you have a brick-and-mortar location, a bigger social media presence can also help you get potential customers into your store. Other benefits of paying to advertise on social media include:

  • Ability to Target Specific Demographics

  • Easy Data Collection to Help You Analyze and Adapt Your Advertising Campaigns

  • Making Your Brand or Company Logo More Memorable

  • Improving Brand Credibility

  • Allowing You to Understand Your Customers and Their Desires Better

Although social media advertising costs money, it is also a way to save some. Prior to social media, handing out business cards was one of the most popular ways to advertise. However, doing so did not easily target certain demographics. Using social media, you can advertise to your exact desired audience and avoid unnecessary wasting of time or money.

Which Social Media Websites Allow Advertising?

The first step of social media advertising is determining where to advertise. To do so, you must know which websites even allow social media advertising. Then you must decide if their audiences include your target demographics. Here are some of the top social media websites with advertising options:

  • Facebook is one of the largest social media websites in the world. People of all ages use it on a daily basis. It is an ideal platform on which to advertise for many reasons. One of the best is it allows ad targeting by geographic location, as well as other demographics.

  • Instagram (or Insta) is also one of the largest social media websites today. However, it caters primarily to users under 30 years of age.

  • TikTok is a popular social media app for teenagers. Although, users of all ages enjoy it for many funny and cute videos.

  • YouTube is the second largest social media website behind Facebook. It is a video sharing site offering a wide range of content appealing to all ages, including gaming videos, tutorials, movies, and more.

  • Twitter is known as a social media site where people can post short notes called Tweets for their followers. It is often used by business owners to announce new products or services. It is also a common means for celebrities to connect with fans.

How Much Do Ads Cost on Popular Social Media Websites?

Understanding the demographics of popular social media platforms is a good first step. Next, you must consider how much it costs to advertise on those platforms. In general, more popular platforms charge more for their advertising services. Although, many factors affect costs to individual ad purchasers, as you can see below:

  • Facebook offers cost-per-click (CPC) and cost-per-mille CPM options. CPM is also known as the cost per 1,000 impressions. As of 2022, the CPC on Facebook is approximately 97 cents. CPM costs vary widely but are typically between $7 and $13.

  • Instagram also has varied pricing for ads. However, its CPC is typically less than one dollar. Its CPM is approximately $2.50 to $3.50.

  • TikTok has a starting CPM of $10. However, the platform also has a $500 minimum advertising campaign limit.

  • YouTube advertising costs are based on many different factors, such as the types of ads run. However, an average cost is approximately 10 to 30 cents per impression under most circumstances.

  • Twitter uses an auction system to determine ad costs. Business owners must bid for ad placement. Therefore, the cost of advertising on Twitter is unpredictable. However, business owners set the maximum amounts they are willing to spend, so budgeting is still entirely possible.

When Do You Need to Adjust Social Media Advertising Strategies?

Social media advertising provides you with a lot of data. After setting up initial ad campaigns, analyze data to see where there is room for improvement. After you have tweaked your initial advertising campaigns to make them successful, you may also wish to adjust for that positive expansion. An increase in your earnings may allow you to advertise more on a particular platform. It may also allow you to create additional advertisements on more social media platforms.