Learn about the top omnichannel marketing strategies and platforms, and find out how much they cost to implement.
Omnichannel marketing is a term that is used to describe a business strategy that involves using multiple communication channels to reach and engage customers. These channels can include, but are not limited to, the company's website, social media platforms, print advertising, and direct mail.
Omnichannel marketing allows businesses to create a more seamless experience for their customers by providing a unified message across all channels. As a result, businesses can see an increase in profits by up to 40%.
Who Should Use Omnichannel Marketing Strategies?
Omnichannel marketing strategies can be beneficial for any business, regardless of size or industry. However, businesses that have a large customer base or multiple product lines may find omnichannel marketing to be particularly advantageous.
Top Omnichannel Marketing Strategies / Platforms
There are a number of different platforms that businesses can use to implement an omnichannel marketing strategy. Some of the most popular platforms include:
HubSpot: HubSpot is a comprehensive inbound marketing and sales platform that offers a wide range of features, including CRM, email marketing, social media management, and more. pricing starts at $50/month.
Pardot: Pardot is a B2B marketing automation platform that helps businesses generate more leads and close more sales. Pricing starts at $1000/month.
- Marketo: Marketo is a marketing automation platform that provides a wide range of features, including email marketing, lead management, and social media management. Pricing starts at $895/month.
Eloqua: Eloqua is a comprehensive marketing automation platform that helps businesses generate more leads and close more sales. Pricing starts at $2,000/month.
Omniture: Omniture is a web analytics platform that provides businesses with insights into their website traffic and marketing campaigns. Pricing starts at $150/month.
Google Analytics: Google Analytics is a free web analytics platform that provides businesses with insights into their website traffic and marketing campaigns.
Salesforce: Salesforce is a CRM platform that helps businesses manage their customer relationships. Pricing starts at $25/month.
Cost of platforms
The cost of implementing an omnichannel marketing strategy will vary depending on the size of the business and the number of channels used. However, most businesses can expect to spend between $500 and $5000 per month on omnichannel marketing platforms and services.
Education Resources Available
There are a number of resources available to businesses interested in learning more about omnichannel marketing. HubSpot offers a free online course that covers the basics of inbound marketing and sales, as well as omnichannel strategies. Pardot also offers a number of resources, including eBooks, webinars, and guides. Finally, Marketo provides a number of helpful resources, including an eBook and a blog.
Omnichannel marketing is a term used to describe the process of using multiple communication channels to interact with customers. These channels can include in-store, online, and mobile interactions. The goal of omnichannel marketing is to create a seamless customer experience that feels unified across all touchpoints. This approach can be especially useful for businesses looking to increase profits by up to 40%. A demo is available on some platforms so you can see how they work before you purchase their services.