Attract Customers to Your Business Through Native Advertising

Do you have a business or product to promote? Discover how to use native advertising to increase your sales.

Advertising is a major part of business ownership. You need visibility to sell your products or services. However, advertising is also often expensive. If you have a brand new business or a comparatively small business, your advertising budget is probably low. Therefore, you must carefully select the types of advertising you choose to maximize your potential earnings while minimizing expenditures. One type of advertising with the potential to increase your sales quickly is native advertising. 

Native advertisements come in several forms. They are also frequently used on many different platforms to target potential customers while they are performing their favorite tasks, such as browsing on social media. You have probably seen them numerous times without necessarily realizing exactly what you were seeing. That is one of the main points of native advertising. Some advertisements are blatant, but native advertisements are designed to remain subtle, yet attractive. Use the information below to understand why such advertisements are designed that way and why they are so potentially beneficial for your business.

What is Native Advertising?

Native advertisements are advertisements with almost chameleon-like qualities. They are designed specifically to blend in with their surroundings well while still getting messages across to viewers. Native advertisements are often more successful than regular advertisements on various platforms. One reason for that success is they help to create brand exposure. They also help to build brand trust.

Many traditional advertisements are designed to trigger immediate responses, such as clicking through to make purchases on websites. Native advertisements serve that purpose, but they are also designed to provide other unique benefits. They are less abrasive than traditional advertisements, making them more appealing to wider audiences. They also help advertisers to increase the visibility and general reputations of their brands. Often, business owners use native advertisements to instill trust in potential customers by blending them in with other information viewers want to see, such as helpful informational articles.

What Are Some Types of Native Advertising?

There are multiple types of native advertising, but some are more prevalent than others. One popular type is a news feed advertisement. News feed advertisements are common on social media platforms, such as Facebook. They often include product images or other specific advertising information in social media post format. However, many times they are fully disguised as regular social media posts. For example, a video of dogs playing might prompt a viewer to click a link below the video. That link might lead to a page where the viewer can purchase dog toys. Some other popular types of native advertising are described below:

  • Recommendation widgets often feature small images and headlines designed to intrigue readers and encourage clicks. Upon clicking recommendation widgets, readers are typically taken to websites with helpful articles. Those articles include product advertisements. Content widgets are designed specifically to encourage clicks, not immediate sales. They are the lead ins to more obvious advertisements.

  • Search ads mimic standard results that appear when people search for content, such as when using a search engine like Google. Due to the nature of search results, search ads always include links. They are also usually brief in terms of content. Although they can sometimes contain small images, they often do not. Searchers click the links to immediately visit websites and potentially purchase the advertised products or services.

  • Promoted listings look similar to recommendation widgets. However, promoted listings typically include pricing information. They also usually include links that take customers to specific online shopping websites, rather than informational articles. Once on those websites, customers can purchase the pictured products from the original listings or other products from the companies featured in the promoted listings. 

How Do You Use Native Advertising?

If you own a business, native advertising is a powerful tool you can use to expand it or increase sales. However, you must take certain steps to do so efficiently. First, you need to know your advertising budget. You can start with a small budget and work your way up to more advertisements at a later time, if necessary. Once your budget is established, identify the platforms on which you wish to advertise with advertising packages within your budget range 

When you are ready to actually create native advertisements, start by setting an overall goal for yourself. You may wish to generally promote your brand, especially if your company is new. Alternatively, you may desire an immediate increase in sales. After establishing a goal, decide which product URLs you wish to promote. Then you can create ads featuring images or headlines designed to promote those products.

What Are Some Top Native Advertising Platforms?

If you want to succeed in creating native advertising campaigns, selecting a good platform is essential. Native advertising platforms provide the means for business owners to easily create native advertisements. Then they help business owners easily place those ads on popular websites and social media platforms. They do so in such a way that the ads blend seamlessly with the styles and formats of those platforms and websites. Most native advertising websites offer similar services, including assistance with ad development and publishing. However, there are variations in such restrictions as minimum ad purchases and payout thresholds. Here are some of the top native advertising platforms as of 2022:

How Much Does Native Advertising Cost?

If you are wondering how much native advertising costs, there is no specific answer. Every advertising campaign and platform is different. The platforms on which the ads are created and those on which the ads are ultimately displayed have direct impacts on the pricing. For example, advertisements listed on the most popular websites typically cost more. However, they also reach larger audiences than those posted on lesser known websites. 

In general, pricing is determined as a flat cost per mille (CPM), also known as the cost per thousand ad impressions posted. As a business owner, you can expect to spend at least $2,000 per month on native advertising to get desired results. The top end of what you can spend depends entirely on your budget. The larger your budget is, the more likely your advertising campaigns are to succeed quickly.

Is Native Advertising Worth It?

Native advertising is worth it when it is done properly. It is not as prone to being blocked by ad blockers as other advertising forms. It is also more likely to catch the attention of readers who are already engaged in existing similar content when the ads appear. However, native advertisements need proper formatting for success. If you plan to invest in native advertising, take the time to properly design your ad campaigns to reap the most benefits.