Top Digital Marketing Courses Online

Discover what you learn in digital marketing courses, explore popular online programs, understand the types of digital marketing, find out average costs and salaries, and learn about top providers and current offers in digital marketing education. Click the link below to learn more.

What Do You Learn In Digital Marketing Courses

Digital marketing courses cover a wide range of topics aimed at equipping you with the skills needed to thrive in the digital landscape. Here are some key areas typically included:

  1. SEO (Search Engine Optimization): Techniques to improve website visibility on search engines.
  2. SEM (Search Engine Marketing): Strategies for paid advertising on search engines.
  3. Content Marketing: Creating and distributing valuable content to attract and engage audiences.
  4. Social Media Marketing: Leveraging social media platforms to promote products and services.
  5. Email Marketing: Strategies for effective email campaigns.
  6. Analytics: Using tools like Google Analytics to measure and analyze marketing performance.
  7. PPC (Pay-Per-Click) Advertising: Managing paid advertising campaigns on platforms like Google Ads.
  8. Affiliate Marketing: Promoting products or services through affiliates to earn commissions.
  9. Digital Strategy and Planning: Developing comprehensive digital marketing plans.

Popular Classes & Programs Online

Several online platforms offer comprehensive digital marketing courses and certifications. Here are some of the most popular:

  1. Google Digital Garage: Offers free courses on various aspects of digital marketing, including certification.
  2. Coursera: Provides courses from top universities like the University of Illinois and the University of Michigan, with options for certification.
  3. HubSpot Academy: Offers free courses on inbound marketing, content marketing, and more, with certifications.
  4. Udemy: Features a wide range of digital marketing courses, often at discounted rates.
  5. LinkedIn Learning: Offers a variety of courses on digital marketing skills, available through subscription.

Types of Digital Marketing

Understanding the different types of digital marketing is crucial for choosing the right courses:

  1. Content Marketing: Focuses on creating valuable content to attract and retain an audience.
  2. SEO (Search Engine Optimization): Involves optimizing your website to rank higher in search engine results.
  3. SEM (Search Engine Marketing): Includes paid search advertising to increase website visibility.
  4. Social Media Marketing: Uses social media platforms to promote products and engage with customers.
  5. Email Marketing: Involves sending targeted emails to prospects and customers.
  6. Affiliate Marketing: Partners with other businesses or individuals to promote your products and earn commissions.
  7. Influencer Marketing: Collaborates with influencers to reach a larger audience.
  8. PPC (Pay-Per-Click) Advertising: Involves paying for ads that appear on search engines and other platforms.

Average Costs to Take

The cost of digital marketing courses can vary widely depending on the provider, course length, and depth of content:

  1. Free Courses: Platforms like Google Digital Garage and HubSpot Academy offer free courses with certifications.
  2. Paid Courses: Prices on platforms like Udemy and Coursera range from $20 to $200 per course.
  3. Subscription Services: LinkedIn Learning and Coursera offer subscription models, typically costing between $30 to $50 per month.
  4. Comprehensive Programs: Some programs, like those offered by universities, can cost anywhere from $1,000 to $5,000 or more.

Average Salary in an Entry-Level Digital Marketing Job

Entry-level salaries for digital marketing positions can vary based on location, industry, and company size. On average:

  • United States: Entry-level digital marketers can expect to earn between $40,000 to $60,000 annually.
  • United Kingdom: Salaries typically range from £20,000 to £30,000 per year.
  • Australia: Entry-level salaries average around AUD 50,000 to AUD 70,000 annually.

Top Players/Brands/Suppliers in Digital Marketing Courses

Several institutions and platforms are renowned for their digital marketing courses:

  1. Google Digital Garage: Known for its comprehensive and free courses.
  2. Coursera: Offers courses from prestigious universities and institutions.
  3. HubSpot Academy: Provides a wide range of free courses with a focus on inbound marketing.
  4. Udemy: Popular for its affordable and diverse course offerings.
  5. LinkedIn Learning: Offers a variety of courses that integrate with LinkedIn profiles for professional development.

Current Promotions and Offers

Many platforms offer discounts and promotions to make digital marketing courses more accessible:

  • Udemy: Regularly offers discounts, sometimes up to 90% off on selected courses.
  • Coursera: Provides financial aid and scholarships for those who qualify.
  • LinkedIn Learning: Often offers a free trial month for new users.
  • HubSpot Academy: All courses and certifications are free.

In summary, digital marketing courses provide valuable skills for navigating the digital landscape. By understanding the various types of digital marketing and choosing the right courses, you can enhance your career prospects. With various options available, including free and discounted courses, it’s easier than ever to start learning and advancing in the field of digital marketing.